Sixth Week Summary
The purpose of this paper is to integrate a situation that has happened to me this week with concepts given in this week's chapter reading. We have been in this marketing class for six weeks now. The resulting effect is that I can no longer watch a television or listen to a radio ad without examining it to pieces. Just recently, I was watching a Pepsi commercial involving Britney Spears as herself and Michael Myers as Austin Powers. The situation was quite funny. Austin saw Ms. Spears drink a Diet Pepsi, and then attacked her on the premise that she was a man in disguise. Upon his futile attempts to pull her wig off, Mr. Powers realized that he was again, mistaken. Obviously, this marketing promotion is affiliated with the concurrent promotion of the new Austin Powers movie and of Britney Spears. Why did Pepsi use two big celebrities in one commercial? Perhaps Pepsi feels that the integration of sex appeal and humor will be effective in increasing their sales volume.
Who is Pepsi trying to target? Their commercial is focused towards young people who are very likely to listen to Britney Spears' music and people who have watched Austin Powers and will in the future. Pepsi also uses humor to convey their message which I think is very appropriate since this is a comedy movie and it also allows Ms. Spears to display her sense of humor. Good job Pepsi.