3) Environmental. More and more consumers are staying at home for in-home entertainment. It is much easier to go to the video store grab a couple of new releases, order a pizza and have a nice family night rather than dealing with all the headaches of having to go off somewhere especially if you have young children.
Trends:
1) We seem to rely more and more on our gadget and electronics to get us through the day. Efficiency and well-kept records is the key here in eliminating human error.
2) Family activities continue to become more popular amongst the target market. Sea World, Disneyland, movies, picnics, beach, etc.
3) "Baby boomers" have a more youthful approach to life. They are more active, health conscious, have more disposable cash to things such as indulging in their hobbies and traveling compared to their parents.